TRB Webinar: Practices and Marketing to Increase Rural Transit Ridership and Investment

August 27, 2019 02:00 PM - 03:30 PM U.S. Eastern
Cost (for your seat)
Professional Development Hours for this webinar
1.50 hour(s)
Continuing Education Hours for this webinar
AAE: 0.00 hour(s)
AICP: 0.00 hour(s)
CLE: 0.00 hour(s)

Transit marketing professionals are invited to a TRB webinar on Tuesday, August 27, 2019, from 2:00 PM to 3:30 PM ET. The webinar features research from the National Cooperative Highway Research Program (NCHRP)’s Project 20-65 Task 73: Best Practices And Marketing To Increase Rural Transit Ridership And Investment.

The webinar will explore practices currently being used in transit agencies and state departments of transportation (DOTs) to increase ridership in rural areas. Attracting and maintaining ridership is a primary challenge facing rural transit systems. Alongside this concern is a parallel challenge to find a way to invest in transit strategies that strengthens return on investment. Presenters will provide an overview of the research conducted, discuss practices for rural transit agencies and state DOTs, and identify how to measure the return on investment.   

Some registrants will need to pay $95 to attend this webinar.  Sign into to view registration information.

Webinar Presenters

  • Bethany Whitaker, Nelson/Nygaard Consulting Associates
  • Maggie Derk, Nelson/Nygaard Consulting Associates

Moderated by: Jeffrey Ang-Olson, ICF 

Webinar Outline

  1. Overview of research program and summary of findings
  2. Practices to increase ridership for transit agencies
  3. Practices to increase ridership for state DOTs
  4. Importance of return on investment
  5. Review of strategies and examples
  6. Question and answer session

The first 60 minutes of the webinar will be for presentations and the final 30 minutes will be reserved for audience questions.

Learning Objectives

At the end of this webinar, participants will be able to:

  1. Describe current marketing practices for transit agencies and state DOTs
  2. Discuss return on investment concepts and applications
  3. Identify how transit agencies may use new strategies and programs to market to ridership
  4. Discuss opportunities to use new technologies in rural communities as they relate to transportation

 Professional Development Hour Information

A certificate for 1.5 Professional Development Hours (PDHs) will be provided to Professional Engineers (PEs) who register and attend the webinar as an individual. For approved webinars, TRB’s webinar program awards Registered Continuing Education Provider (RCEP) Professional Development Hour (PDH) credits associated with participation only to the registered individual and not to other members of a group that view the webinar together. To receive PDH credits, please register as an individual and sign into the webinar from your personal computer. After doing this, you may join your group in a meeting room.  To be eligible for the credits, individuals must remain signed in for the entire webinar, including for any question and answer session following the presentations.

In addition, advance registration is available until just before the webinar starts. Once the webinar starts, you will be unable to submit your registration. Individuals that are registered for a webinar but do not receive their confirmation emails due to their organization’s internal firewalls should contact the TRB Helpdesk ( for assistance in signing in.

Individuals registered as Florida PEs are no longer required to email TRB with your license number to report your attendance. Instead, please use your certificate that TRB provides through as verification of your attendance to the Florida Board of Professional Engineers.

Please check with your licensing board to ensure that TRB webinar PDHs are approved by your board.

This webinar was developed in March 2019. TRB has met the standards and requirements of the Registered Continuing Education Program (RCEP). Credit earned on completion of this program will be reported to RCEP by TRB. Complaints about registered providers may be sent to RCEP, 1015 15th Street, NW, 8th Floor, Washington, DC 20005. Website:

Registration questions? Contact Reggie Gillum at