A nudge in the right direction can help you make better decisions about health, wealth, and happiness according to National Academy of Sciences member and author Richard H. Thaler. Use techniques from behavioral science to revolutionize transportation. TRB will host a webinar on Friday, November 8, 2024 from 1:00 PM to 2:30 PM Eastern that will provide innovative strategies and practical applications of nudges can initiative change in transportation systems. Presenters will share how user segmentation and targeted behavioral interventions can significantly reduce travel demand across diverse demographics and geographical regions. Presenters will also provide real world examples of how behavioral science can enhance the efficiency, sustainability, and user-friendliness of transportation systems.
This webinar is sponsored by TRB’s Standing Technical Committee on Transportation Demand Management.
Registration is free for employees of TRB sponsors as well as Titanium and Cobalt Global Affiliates. The registration rate for all other attendees is $100. Sign into MyTRB.org to view registration information. Contact Patrice Davenport to inquire about becoming a TRB sponsor or global affiliate organization.
A recording will be sent to all registrants after the webinar.
 
Webinar agenda and presenters

• Metropolitan Transportation Commission’s Incentivizing Active and Shared Travel Pilot Program – Krute Singa, MTC and Yi-Chang Chiu, Metropia, Inc.
• Building and implementing a research agenda on transportation decarbonization – Margaret Dennis, J-PAL North America
• Human-centered engineering design: How architectural interventions can impact wellbeing – Sarah Billington, Standford University
• Question and answer session moderated by Melrose Pan, Oak Ridge National Laboratory

The first 60 minutes of the webinar will be for presentations and the final 30 minutes will be reserved for audience questions.
 
Learning Objectives
At the end of this webinar, participants will be able to:

• Use the principles of behavioral science and nudge applications in influencing travel behavior to mitigate travel demand
• Explore compelling case studies and practical applications of nudges in various demographic and geographical contexts within the transportation sector
• Foster sustainable and efficient transportation systems by designing and implementing behavioral interventions

 
Professional Development Hours
Professional engineers (PEs) who register and attend the entire webinar as an individual will be awarded 1.5 Professional Development Hours (PDHs). TRB’s webinar program awards PDH credits only to the registered individual, and not to other members of a group that view the webinar together. To be eligible for the credits, individuals must remain signed in for the entire webinar, including for any question and answer session following the presentations.
This webinar will be delivered as a scheduled – e-learning live event and is categorized within RCEP as Technical, Health and Safety.
Please check with your licensing board to ensure that TRB webinar PDHs are approved by your board.
TRB will report credits earned to the Registered Continuing Education Program (RCEP). Complaints about registered providers may be sent to RCEP, 1015 15th Street, NW, 8th Floor, Washington, D.C., 20005.
American Institute of Certified Planners Certification Maintenance Credits
This webinar is approved by the American Planning Association (APA) for 1.5 Certification Maintenance (CM) Credits. CM credits provide continuing education opportunities for AICP Certified Planners to continue their professional skills and knowledge. To receive CM credits, Certified Planners should visit the TRB event webpage on American Planning Association and register their participation.
Please make sure that you register for this session and log in using the link that TRB provides to your email account. We use this as your record that you attended this session. TRB only maintains the records of attendees who use their email address to log into the webinar and cannot verify attendance of individuals who view the webinar without personally logging into the session.  
If you have problems reporting your CM credits or have general questions about the CM program, please contact AICPCM@planning.org.
 
Pre-registration is required. Once the webinar starts, you will be unable to register. Individuals that are registered for a webinar but do not receive their confirmation emails due to their organization’s internal firewalls should contact TRB Helpdesk for assistance in signing in.
View our FAQ page for more information.
Registration questions? Contact TRB webinar program.