Advancements in generative AI are transforming how transportation agencies engage with the public and manage communications. TRB will host a webinar on Friday, August 15, 2025 from 10:00 AM to 11:30 AM Eastern that will explore emerging trends in the use of generative AI to support communication strategies, streamline public involvement, and enhance agency workflows. Presenters will discuss responsible use frameworks, share practical case studies, and lead interactive demonstrations that highlight AI’s potential.
The slides are available. 
 
Webinar agenda and presenters

• Development and refinement of responsible use frameworks – Jamille Robbins, North Carolina Department of Transportation
• Generative AI use activity: Texas Department of Transportation Case Study – Jennifer Holmes, Accenture
• AI engage: A case study in revolutionizing public involvement with intelligent interaction – Carla Benton-Hooks, Georgia Department of Transportation, Lauren Schramm, Pond & Company, and Taylor Jordan, Pond & Company
• Question and answer session moderated by Nicole Moon, HDR

The first 60 minutes of the webinar were for presentations and the final 30 minutes were reserved for audience questions.
 
Learning Objectives
At the end of this webinar, participants can:

• Develop a responsible use framework for the use of generative AI by transportation communicators and agencies
• Understand and mitigate risks associated with the use of generative AI in day-to-day applications
• Use AI for simple communications applications like PowerPoint development and other writing needs

 
Professional Development Hours
This webinar was delivered as a scheduled – e-learning live event and is categorized within RCEP as Technical, Health and Safety.
Professional Development Hours (PDHs) earned on completion of this program were reported to the Registered Continuing Education Program (RCEP). Certificates of Completion are issued to all participants via the RCEP.net online system. Complaints about registered providers may be addressed to RCEP, 1015 15th Street, NW, 8th Fl., Washington, DC, 20005.
American Institute of Certified Planners Certification Maintenance Credits
This webinar was approved by the American Planning Association (APA) for 1.5 Certification Maintenance (CM) Credits. CM credits provide continuing education opportunities for AICP Certified Planners to continue their professional skills and knowledge. To receive CM credits, Certified Planners should visit the TRB event webpage on American Planning Association and register their participation. If you have problems reporting your CM credits or have general questions about the CM program, please contact the APA.