Airport decision-makers can achieve substantial gains in efficiency by advancing their strategies in data management, analytics, and governance. TRB hosted a webinar on Thursday, October 30, 2025 from 1:00 PM to 2:30 PM Eastern that explored how data analytics procedures and techniques can provide actionable insights and improve airport operations. Presenters provided an overview of commonly used methods, highlighted benefits and challenges through an airport case study, and outlined practical steps for implementing data analytics.
This webinar was based on ACRP Web Resource 18: Implementing and Improving Data Analytic Capabilities in Airports.
This webinar was sponsored by TRB’s Airport Cooperative Research Program.
The slides are available. 
 
Webinar agenda and presenters

• Overview of Web Resource 18 and data analytics primer– Sean Shiverick, ICF
• Understanding the different stages of analytics maturity – Mike Smith, ICF
• Case Study: Houston Airport Systems’ Customer Journey Scorecard Digital Airport Platform – Nathan Wang, Houston Airport Systems
• Question and answer session moderated by Chelsey Jackson, ICF

The first 60 minutes of the webinar were for presentations and the final 30 minutes were reserved for audience questions.
 
Learning Objectives
At the end of this webinar, participants can:

• Effectively implement data analytics to enhance airport operations and improve passenger experience
• Estimate an organization’s analytical maturity
• Explore practical examples airports using data analytics to optimize decision making

 
American Institute of Certified Planners Certification Maintenance Credits
This webinar was approved by the American Planning Association (APA) for 1.5 Certification Maintenance (CM) Credits. CM credits provide continuing education opportunities for AICP Certified Planners to continue their professional skills and knowledge. To receive CM credits, Certified Planners should visit the TRB event webpage on American Planning Association and register their participation. If you have problems reporting your CM credits or have general questions about the CM program, please contact the APA. 
Continuing Education Units for Accredited Airport Executives
The American Association of Airport Executives (AAAE) provided 1 Continuing Education Units (CEU) to accredited airport executives who attended this webinar. Claim CEUs by visiting www.aaae.org/ceu. For questions about AAAE continuing education units, please contact accreditation@aaae.org.