Airport operators are seeing expanded use of technology across their terminal concessions programs, reflecting concessionaires’ efforts to improve efficiency, a growing customer preference for e-commerce, and airports leveraging their own technologies to better manage commercial operations. TRB hosted a webinar on Monday, February 9, 2026 from 1:00 PM to 2:00 PM Eastern that provided airport practitioners with a practical understanding of how to evaluate, select, and implement technology to enhance customer experience, operational efficiency, and revenue generation in airport terminal concessions programs.
This webinar was based on ACRP Web-Only Document 66: Incorporating Technologies into Airport In-Terminal Concessions Programs: A Primer and ACRP Research Report 279: Framework and Tools for Incorporating Technologies into Airport In-Terminal Concessions Programs.
This webinar was sponsored by TRB’s Airport Cooperative Research Program.
The slides are available. 
 
Webinar agenda and presenters

• Identifying, evaluating, selecting, and incorporating technologies into airport in-terminal concessions programs – Enrique Melendez, JW Group
• Trends in technology solutions to understand passenger flows and impact on concession programs – Peter Knudsen, Veovo
• Question and answer session moderated by Stephen Freibrun, ICF

The first 45 minutes of the webinar were for presentations and the final 15 minutes were reserved for audience questions.
 
Learning Objectives
At the end of this webinar, participants can:

• Understand airport stakeholders and their relationships with technology
• Leverage different technologies to enhance airport concessions programs, including forward/customer-facing, operational, and back-of-the-house solutions
• Explore how airports can set a path forward and plan for the future

 
American Institute of Certified Planners Certification Maintenance Credits
This webinar was approved by the American Planning Association (APA) for 1 Certification Maintenance (CM) Credit. CM credits provide continuing education opportunities for AICP Certified Planners to continue their professional skills and knowledge. To receive CM credits, Certified Planners should visit the TRB event webpage on American Planning Association and register their participation. If you have problems reporting your CM credits or have general questions about the CM program, please contact the APA. 
Continuing Education Units for Accredited Airport Executives
The American Association of Airport Executives (AAAE) provided 1 Continuing Education Units (CEU) to accredited airport executives who attended this webinar. Claim CEUs by visiting www.aaae.org/ceu. For questions about AAAE continuing education units, please contact accreditation@aaae.org.